Alfas Ivanauskas, the founder and ideological brains behind ‘VMG’ company.

Virtuvės mitų griovėjai

Virtuvės mitų griovėjai (VMG) – a creative company, whose main activities are: food advertising and communication; advertising (food, interior, beauty, and other products); food design; publishing; creating recipes; organizing personal and business events.

VMG was the first company in the Baltics to create food advertising agency. Its clients are the biggest companies in the Baltics, creating their restaurants’ and cafes’ menu; searching for innovative solutions to create the image of their products and brands; implementing their communication in social media and other media channels.

VMG solutions of food design were evaluated world wide. Its ‘VMG’ culinary magazine was nominated as one of the TOP3 best magazines in the world of the past 20 years by ‘World Gourmand Cookbook Awards’.

You can see our projects on the biggest Lithuanian websites, radio and TV channels.

VMG owns:

HOCUS POCUS BY ALFAS The word hocus pocus is a well-known spell word that associates with miracles and magic. Here everyone will be able to become a magician of culinary in kitchen and cook meals that are shown easily and quickly. Just a few or couple of ingredients, their matches and pre-made ingredients will surely help you to create hocus pocus in your kitchen. The show lasts just several minutes and you will be able to see unbelievable tricks and pranks by Alfas wherever you are: at work, at home or when traveling.

ALFAS’ SUPER SHOW Here you will find new flavours or interpretations of classic dishes that you will make from the first try. Moreover, there are rubrics of pets that is breaking records of viewability, well-known dishes transformers, tests and experiments. At lighting speed, efficient and memorable. This is SUPER. No need to wait for weekend. Moreover, key stages of recipe preparation will be shown and they are easy to remember. It is presented in a playful and fun way. As a result, the show will increase your positive emotions.

ALFO VILA (ALFAS VILA) is a show that went beyond the format of a culinary project. It is about food, tricks, and secrets in the kitchen, home interior, exterior, and design of the garden/kitchen garden. The show is live as there is something new every time, e.g., matches of ingredients, details of the interior, arrangements in the vases, plants outside as well as steady habits, beliefs, and attitudes. Overall, it all gives you more joy to stay in your home. Moreover, it is filmed in one shot. There are no cuts so the viewers could see the whole process from the beginning till the end.
Alfas reveals his interests and hobbies which turn into practical tips, brave ideas, and new experiences making your everyday life a celebration for all your senses.

VMGonline.lt – the first and only specialized website of food news for everyone interested in gastronomy news and recipes. Here you will find detailed information on Lithuanian restaurants culture, products, latest gastronomic trends, various opinions from famous chefs and celebrities, texts, some bloggers advice, videos, projects containing special content, the biggest unique database of recipes by VMG, competitions, the search system, information about the newest food places, table decor, cinema, books and other important information. Moreover, on the portal you can find advice from Alfas Ivanauskas, table serving ideas, and the most delicious recipes from his shows.

AŠ IKONA – a project uniting projects for women: publications, events, TV shows and even beauty secrets. Everything you need to make your life more exciting and beautiful. Find answers to your important questions. The most popular project is a talk show hosted by different, but charming and courageous ladies – the creator and the host of TV shows Asta Stašaitytė-Masalskienė; the singer, the designer and the businesswoman Simona Nainė; the singer Nijolė Pareigytė, the host of TV shows and the influencer Indrė Stonkuvienė. Guests of the show are celebrities, as well as experts in their fields – psychologists, coaches, lawyers, nutritionists – striving to help to find solutions to current problems that many people are facing, along with everyday situations.

From May 3 to June 3 Alfas Ivanauskas and VMG team organised the first Lithuanian Truffle Festival in the Outlet shopping centre. Vilnius residents and guests had an opportunity to discover luxurious mushrooms in a new way. They tasted exceptional truffle meals in restaurants and could choose from the widest range in Lithuania what to purchase and taste at home.

The aim of the festival was to learn about this kind of mushroom, stop being afraid of it, and discover it in your home kitchen. Its searching, cooking, and ways of usage were presented. 

An exceptional free event was the high point of the festival. Visitors interested in truffles, who had previously tried and those that had just discovered them, could see, touch, try, and even smell the exceptional smell of fresh summer truffles. There were various lectures, tastings, and a meeting with Alfas. 1,500 portions of truffle ice cream and a lot of unique, gourmet truffle gifts were given away.

Alfas Ivanauskas, a chef, introduced courses, where he revealed culinary tricks that were never before heard of or seen, including those from his shows and previous training. There were special tips on cooking and tricks on decorating tables and meals, advice on Zero Waste applicable at home, in the restaurant and at the workplace.

Alfred Ivanauskas, the founder of VMG, an ideological leader and a collector of tastes, is now the creator of the cosmetics of the future, who invented the beauty elixir FOOD SHOT, which can be purchased HERE.