Alfas Ivanauskas is the founder and creative brains behind Lithuanian VMG company, the author of 12 culinary books, the host of TV and radio shows, the lecturer, and the motivator.


Since 2011, when the ‘VMG’ project was created, A. Ivanauskas turned it into a company, managing a few dozen of different brands. The biggest of them: ‘VMG’ culinary magazine, awarded the best in the world; VMG dessert show, dictating the holiday trends; lifestyle magazine ‘AŠ Ikona’; culinary magazine ‘Verdu ir kepu’; gastronomy website; ‘VMG Akademija’ leveling-up customer service; social project ‘VMG Mokykla’, creating the modern culinary classes in Lithuanian schools; the guide ‘99 Places of Taste in the Baltics’, uniting the Baltic countries; TV show ‘Culinary Tricks’ – which reached the record of the longest live culinary show in Lithuania.


Alfas Ivanauskas is one of the first visionaires in Lithuanian food design sector. Starting food experiments from the 6 years old, he always searches for the new ideas, how to present the food more creative, but always aesthetic. For example, during his photo shootings the cake can be rolled up to the carpet, and the candies can be put on the nails.


A. Ivanauskas spends more than 150 days traveling and visiting the most interesting gastronomical places. In his opinion, traveling and new people is the biggest inspiration.


Lastly those creative ideas became a food design agency, which includes food communications for the biggest Lithuanian companies. His work as a food stylist is reflected in all culinary publications, published by VMG; on culinary TV shows; on restaurant menus.


From 2006, while working in a field of event organizing, he created many exclusive events: private, unexpected solutions; unique dinners for two; dessert shows for thousands of people. Among his well-known guests is sir Richard Branson. In 2013, VMG created for him a very special Lithuanian dinner.




A. Ivanauskas is the ambassador in Lithuania of the world-famous brands – AEG and NESPRESSO.




In 2017, June 15-16, A. Ivanauskas, for more than twenty-four hours, was presenting a live TV show ‘Culinary Tricks. 24 hours’. This TV show was announced as the longest live TV show in Lithuania, and included in the Lithuania’s book of the records.

‘Culinary Detective’ (TV3)

‘Culinary Tricks’ (TV3)

‘Culinary Tricks: Experiments’ (TV3)

‘Culinary Tricks: Traveling’ (TV3)

‘Culinary Tricks’ (TV3)

‘Around the World with the Celebrity’ (TV3)

‘Racing of Taste’ (TV3)

‘Culinary Trips’ (TV3)

‘VMG Culinary Magazine’ („Lietuvos rytas TV“)

‘Kitchen Myth Busters’ (TV3)

‘Alfas home alone’ (Delfi TV)

‘Alfas live’ (Delfi TV)

‘Alfas great culinary show’ (Delfi TV)


A. Ivanauskas strongly believes that food is not only for eating. It can become the tool for creativity. In 2017, he published the book ‘Play, Cook, Kiss: Culinary Tricks’, which became the first culinary motivational book in the Baltics. The book is dedicated to death, ‘which every day inspires us to love and taste the life.’


In 2018, the book was runner-up in the best books of European TV hosts, awarded by ‘World Gourmand Cookbook Awards’.


A. Ivanauskas is sharing his experience and insights in various different events. He is having lectures for company leaders and for the professionals; inspiring students to follow their dreams. As a lecturer, he is breaking all the stereotypes about how the presentation should look, and promoting not to be afraid to leave your comfort zone. For example, once he took a 20 kilo fish on the stage in front of 7,000 people. Another time, he cut his shirt, just to show that simply there are no ‘lucky shirts’. In 2016, he received lots of attention with his presentation in LOGIN, the biggest exhibition of technologies and innovation in the Baltics, called ‘To Make Lithuania well-known in 7 minutes’.


  • In February 2021 Alfas started his online school of culinary creativity, where he reveals the formula of creativity recipe. Find more about it here:
  • In December 2020 Alfas presented the new ebook Alfas Home Alone. Christmas to all Lithuanian people. Everyone can give it as a present for others and read it free of charge.
  • During quarantine in 2020 Alfas Ivanauskas presented his animated cooking ebook Alfas Home Alone. It was a free gift for all Lithuanian people and was read more than 120,000 times.
  • During quarantine in March 2020 he started a unique and the first in the world live culinary show. Its popularity exceeded all expectations and was watched by more that 2.5 mln people. The project is still continuing on DELFI
  • In 2019 the author of the book initiated the first culinary reading room in the Baltic states in the Martynas Mažvydas National Library of Lithuania by presenting the collection of more than 400 books.
  • In 2019 in cooperation with You & Oil brand the first in the world edible cosmetics FOOD SHOT was created.
  • In 2018 the kitchen myths buster created the biggest Lithuanian culinary show broadcast on the popular DELFI
  • In 2017 the live show was broadcast for more than 24 hours and recognized by agency Forum as the longest live Lithuanian television show and included in the book of Lithuanian records.
  • One of 12 books by the author Cook. Kiss: Culinary Tricks is the first culinary motivational book in the Baltic states, listed in the second place among the best European books by TV hosts in World Gourmand Cookbook Awards.
  • In 2014 the ideas generator received the Global Lithuanian Award for promoting global standing of Lithuania.
  • In 2014 the culinary magazine by VMG was recognized as the best in the world by World Gourmand Cookbook Awards.
  • In 2014 the explorer of taste initiated publishing of the first VMG School: Culinary Students Book and giving it as a present for all state schools.
  • Since 2014 the unique VMG dessert show has been promoting Kitchen Myth Busters in Lithuania and all over the world.
  • Since 2013 the culinary guru has opened 7 culinary classes as a part of VMG School
  • Since 2013 the kitchen myth buster has been creating images and generating ideas for the most famous restaurants and well-known food brands in the Baltic states.
  • In 2012 the visionary of VMG launched the first in the country culinary – gastronomic portal lt.
  • Since 2011 A.Ivanauskas has been creating and hosting some of the most popular cooking shows on television, radio and online.